I work with established entrepreneurs and their teams. Over the last few years I've strategised and written campaigns behind more than $80M in revenue for some of the biggest names in online education.
Clients come to me at high-stakes moments: before a big launch, after one that didn't convert, or when the last one did "fine" but should have done better. In every case, they know "good enough" messaging won't cut it, and they're ready to bring in someone who can give it the attention it deserves.
I own your launch messaging from pre-launch strategy to post-launch debrief, and I work independently, but seamlessly, alongside your existing team.
LAUNCH STRATEGIST
CONVERSION COPYWRITER
BRAND VOICE ARCHITECT
Hey, I’m Mel,
Your New Launch Partner
Messaging is where trust is won or lost: it's built slowly and lost fast.
The reality is we're in uncharted territory, where no one's quite sure what the right mix of people and AI looks like any more. And when it comes to your next launch, hiring, briefing and training someone new in the run-up is one more risk you don't need.
Far better to have a proven, self-led operator on speed dial: someone who can slot into your team and hit the ground running.
With revenue on the line, the margin for error is too thin to run your next launch on confident-sounding guesswork.
That's what I offer, as an ex-agency copy lead gone solo. You get the commitment of a full-time hire without the overhead of one, plus something neither a full-timer nor an AI can give you: someone working inside several expert brand launches a year and seeing first-hand exactly what's working in the launch world right now.
Work with me
And right now a lot of it is leaking away from expert brands, as the same AI-written emails land in every inbox. We've all clocked it, but not using AI isn't the answer either.
Great Messaging Is About To Be in Dangerously Short Supply
i'm here because I believe
If you're here, you know it too
Your messaging is too important to wing it or hand it over to AI and hope for the best.
Find My Work In...
CASE STUDY:
Matt went from this unfortunate situation to this amazing one after this service I offer.
Before: Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out meh. Viral edison bulb literally squid bespoke YOLO, drinking vinegar gentrify kitsch kale chips la croix disrupt hell of tumblr. Af chartreuse prism yr synth pork .
After: hundercats hashtag kinfolk pitchfork activated charcoal wolf DIY mlkshk. Austin letterpress squid retro, vaporware vape kale chips 3 wolf moon poutine bicycle rights. Meh knausgaard mumblecore blog.
client love
We’ve generated over $80 million in sales… and Mel played a pivotal role in the strategies and copy that created those results.
Natasha willis, school of bots
Mel, ever since day one - her energy levels, her excitement, the way she genuinely cares about not only me and my business, but also for my community… She really set the bar.
Sara Monika, phot0graphy educator
Ways to Work Together
Strategy
Think funnel audits, VIP days, strategy sessions, or foundational messaging work (brand voice guides).
Sales Copy
For only the assets you truly need, whether for live launches or evergreen (ads, emails, sales pages etc).
Coaching & Training
Copy coaching, training, or office hours inside your community or program — digitally or in-person.
get started
I hired Mel to join my coaching team and it was the best decision ever! She was such an incredible support, not only to me and my team but to my customers.
Alex Cattoni, Founder of the Copy pOsse
Mel's copy was exactly what we were looking for. She did her research and emulated the voice and tonality of our clientele to perfection. Truly a skill that's hard to master, but Mel executed it perfectly...
Taylor Morris, Lions DS
Your next step
Not Sure Where To Start? Apply For A Funnel Audit:
A funnel audit is the fastest way to get clarity on what’s actually driving (or stalling) conversions across your entire funnel.
Using my 5-step diagnostic framework, built after analyzing and optimizing hundreds of funnels, I evaluate how your messaging, offer, and buyer journey work together. You’ll leave with a clear, prioritised action plan so you know exactly what to fix first, next, and over time.
After implementing just one of Mel's suggestions from our audit, I’ve already had people responding directly to my emails for the first time ever AND a qualified call booked straight from my newsletter!
Rebecca Morassutti, VA educator
It's Time to Choose Your First Step.
Pull up a chair